Artificial Intelligence (AI) for User Experience (UX): Evolving User Journeys

Artificial Intelligence is a central focus in technological advancements, generating considerable interest and innovation. Everyone tries to use its popularity too, some people create myths about fake dangers, some try to sell products with low-level AI functionalities, but also someone’s try to learn AI tools to adapt to the world.

Now I want to talk about the usage and advantages of AI to improve UX for users.

Organizing UI

When a product has dozens of features and pages, prioritizing and organizing UI elements, such as menu items, can become challenging. This is because every user is unique, and their interaction with the product can vary. In such a situation we can use AI to adjust the UI based on individual user behavior, preferences, and usage patterns. By analyzing data such as frequently accessed features, click paths, and time spent on different sections, AI can predict what each user values most and tailor the UI to highlight those elements.

For example, streaming platforms like Netflix and Spotify use AI to recommend content and reorganize menus based on what users frequently watch or listen to. Similarly, e-commerce sites like Amazon personalize product displays and navigation menus based on past purchases and browsing history.

This not only enhances usability but also creates a more personalized and satisfying user experience. Moreover, AI-driven UI customization can evolve, adapting to changes in user behavior to maintain relevance and efficiency.

Content Management

Imagine you’re managing a video-sharing platform like YouTube with billions of videos. How do you decide which videos should appear on each user’s main page? Major companies solve this problem with their algorithms powered by AI. AI analyzes a user’s history, including which videos they’ve watched, liked, or disliked, to select the content that is most likely to interest them.

Currently, AI relies on keywords, descriptions, and user interactions to…